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Michael Kors Launches Biggest Flagship In Europe

Designer Michael Kors' business strategy is still proving successful. The luxury fashion powerhouse just opened a 16,275-square-foot store on London's Regent Street — which is now the New York-based brand's biggest flagship in Europe. 

"London is one of the world's fashion capitals, and the shopping on Regent Street is parallel to none," Kors said, according to WWD. "It really represents what Michael Kors is all about — this fast, jet-set, glamorous lifestyle. I think Regent Street has the ultimate mix of customers, so they'll love being able to shop for everything from a glamorous gown to a cool sneaker all in one place."

The designer's brand has closed its former store in the U.K. fashion capital, which was also located on Regent Street. The MK label also plans to host a store opening event in late June.

Kors told WWD that London's "varied mix of styles and attitudes are a continuous source of inspiration. The variety of personal styles — everyone from East End hipsters to the glamour crowd — makes London particularly interesting to me as a designer. The customers have such personal style and find what's right for them. Having a point of view is a hallmark of British style."

The new London store offers shoes and accessories — including handbags, leather goods, watches, jewelry and eyewear — on the ground floor. Shoppers can access to a two-story wall devoted to Michael Kors Collection handbags. Additionally, the first floor of the flagship has women's ready-to-wear and the lower level houses menswear and men's accessories.

"We wanted to create a very warm, inviting experience for both women and men," Kors said. "There are a lot of tactile materials, including a stone runway that will guide people from the front door through the various shopping experiences. Each floor is focused on a different category, with the lower floor being men's, the ground floor centered on accessories, and the top floor all about ready-to-wear, so it will be easy for our customers to find what they're looking for. It also provides a sophisticated browsing experience for those days when they have a little more time. "

"We wanted to create a very warm, inviting experience for both women and men," Kors said. "There are a lot of tactile materials, including a stone runway that will guide people from the front door through the various shopping experiences. Each floor is focused on a different category, with the lower floor being men's, the ground floor centered on accessories, and the top floor all about ready-to-wear, so it will be easy for our customers to find what they're looking for. It also provides a sophisticated browsing experience for those days when they have a little more time. "